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As a free social media platform, Twitter doesn’t limit reach for promotional posts, doesn’t charge users for visibility, and allows businesses to connect directly with their client base in a social context. Many businesses find success in growing their brand on Twitter. How can an active Twitter account benefit your online reputation? As a result, Social Media is a great way to gauge the way the public interacts with your brand. Meticulously monitoring your Twitter account also allows you to manage negative feedback. The practice of implementing proper online reputation management techniques can increase revenue, raise brand awareness, and improve your image. Therefore, it is crucial to utilize Twitter for Reputation Management. The message communicated on your Twitter account influences the way these customers perceive your brand. It is not uncommon for consumers to look up businesses, brands, and products on Twitter before making purchase decisions. If you aren’t active on social platforms such as Facebook, Instagram, and Twitter, you are missing out on the opportunity to connect and engage with your audience.

Why is Reputation Management important in Social Media?Ĭonsumers expect modern businesses to have a strong presence on social media. It is important for individuals to be conscious of what they post, how they interact with other profiles, and how they engage with feedback. Similarly, if misused, Twitter can harm your overall reputation.

When properly used, Twitter can be an excellent platform for building your online presence. Both individuals and companies who want to improve their online image should have a strong reputation strategy in place when posting on Twitter. Reputation Management is the practice of controlling the way customers and clients see you or your business online.

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Social Media can be an invaluable business tool if you know how to utilize Twitter for Reputation Management.

However, Agrawal urged staff to expect change in the future under new leadership, and acknowledged that the company could have performed better over the years.Īgrawal urged staff to expect change in the future under new leadership, and acknowledged that the company could have performed better over the years.By: Dennis Paul | NovemHow to Use Twitter for Reputation Management How to Use Twitter For Reputation Management

They told us don't leak and do a job you are proud of, but there is no clear incentive for employees to do this,' the employee told Reuters, noting that compensation for non-executive staffers is now capped because of the deal. Sarah Personette, Twitter's chief customer officer, said the company was working to communicate frequently with advertisers and reassure them 'the way that we service our customers is not changing.'Īfter the meeting, a Twitter employee told Reuters there was little trust in what executives had to say. 'Do we have a strategy in the near-term on how to handle advertisers pulling investment,' one employee asked. IndiGo To Debut Wide-body Aircraft, Eyes More International RoutesĮmployees also told executives they feared Musk's erratic behavior could destabilize Twitter's business, and hurt it financially as the company prepares to address the advertising world in a presentation next week in New York City.